“PACT provides our teams and partners with invaluable strategy and the talent we need to create and promote engaging b2b content. PACT enables our 14,000+ Canadian partners to grow their respective businesses by selling more Microsoft solutions.”
Brand Objectives
Engagement, communication and editorial strategy
Partner attraction and engagement
Sales enablement
Blogging and thought leadership
Brand Challenge Attracting new partners to the network requires an always-on communications strategy that includes multiple touchpoints and on-going activity.
PACT works collaboratively with our client teams to curate and create value-added thought leadership content and sales collateral designed to assist partners in their sales and marketing.
PACT Strategy-First Approach Partner programs deliver the education, training, and marketing assistance required to promote partner success. Our triple mandate to attract new partners and customers and enable sales poses unique challenges that we love solving.
Our business-to-business engagement strategy and editorial content: 1. Attracts new partners to the family 2. Attracts new customer leads for partners 3. Assists partners to close more deals
Your SMB toolkit for Microsoft partners - Attract new members to the Microsoft partner network by helping them grow their practice.
Moments of Truth ebook - Feature how cloud solutions transformed five innovative Canadian companies.
Profit Principles ebook - Improve the profitability of Canadian businesses big and small by modernizing operations.
Speaking Business Today ebook - Provide thought leadership content to help partners sell cloud solutions to their customers.
Transforming Business in Canada - Showcase the transformative power of cloud solutions in select Canadian success stories.
The Invisible Opportunity - Highlight the big opportunity for partners to capitalize on accessibility and inclusivity.
Quarterly partner newsletter - Identifies key opportunities for partners to integrate artificial intelligence in their customer journeys.
Quarterly partner newsletter - Showcases success stories and blog articles on the role of artificial intelligence in today’s innovation stories.
Quarterly partner newsletter - Assist partners to close more deals with education and training for their employees.
Quarterly partner newsletter - Promotes the integration of artificial intelligence to accelerate business growth of partner practices.
Microsoft partner blog - Attract new customer leads for partners. Partners can repost blog articles on their own platforms.
Microsoft partner blog - Focus on topics that matter to partners and help them grow their practices.
Microsoft partner blog - Feature innovative applications of cloud solutions across sectors and industries.
Microsoft partner blog - Educate partners on the unique benefits and incentives available to partners.
Microsoft Impact Awards yearbook
Celebrate and promote partner success by sharing their rich stories across Canada.
Scale up your revenue expectations ebook
Amplify partners success in market and educate prospective partners about the benefits of joining the Microsoft partner network.