Evolve your customer experience.
“We tried to redesign our website internally and with other external partners to no avail on numerous occasions. Then, we invited PACT to the table based on a long-standing relationship and they hit a home run in just a few weeks.”
Brand Objectives
- Thought leadership
- Website design
- Web content
- Case study development
Brand Challenge
Redefining a web experience for a large team of specialists in human capital management requires planning, patience, and fortitude. After many failed attempts, the client lacked internal alignment to successfully complete this initiative.
PACT Strategy-First Approach
Following several roundtables with internal stakeholders, PACT reviewed the web assets on hand, rated and prioritized the legacy content, and started a planning process.
Within a matter of weeks, PACT presented the group with a collaborative approach, a web architecture, and designs to engage internal stakeholders. PACT leveraged the same wordpress template to save time but changed all of the content and the new voice of the brand.
PACT delivered:
1. Internal consensus on the web experience
2. Added dimension to the brand online
3. New web content and productization of services
New website design and content
Represent the client’s value proposition online with a dramatic web experience, productization of services, a rich blog, and insightful success stories.
